TradeFair.asia (TFA) is a strategic enabler and full-service marketing & business development platform for German and other international trade fair organizers expanding across Asia. Headquartered in Vietnam and Singapore, we combine deep regional insight with strong networks spanning business chambers, industry leaders, and government bodies.

We go beyond promoting trade fairs — we co-create them. From initial concept validation and market positioning to exhibitor and visitor acquisition and end-to-end implementation. Our mission is to bring trade fairs closer to local realities, unlocking their global impact.
 

Our Core Values:

• Strategic Thinking – We design tailored solutions grounded in market insight.

• Trust & Reliability – We are your long-term, on-the-ground partner in Asia.

• Cultural Fluency – We bridge global ambition with local relevance.

• Effective Execution – We deliver with precision, professionalism, and measurable results.